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The 4th EdukCircle International Convention on Marketing and Advertising

"Marketing and Advertising Strategies in a Digital Media Environment"

September 07, 2014, AFP Theater, Camp Aguinaldo, Quezon City

SPEAKERS:

Ms. Fay Lugue

Dr. Ralf van der Lans.

Mr. Jomer Gregorio.

Over 1,300 students and teachers of Marketing and Advertising from various universities attended the recently concluded 4th EdukCircle International Convention on Marketing and Advertsing with this year's theme, "Marketing and Advertising Strategies in a Digital Marketing Environment." It was held at the AFP Theater in Camp Aguinaldo, Quezon City on September 07, 2014.

 

Three experts on digital marketing graced the event as speakers: Dr. Ralf van der Lans, professor of marketing at the Hong Kong University of Science and Technology; Ms. Fay Lugue, chief operations officer of In2Nite Southeast Asia; and Mr. Jomer Gregorio, chief executive officer of Digital Marketing Philippines. Dr. van der Lans shared his expertise on managing new media advertising campaigns: a case of viral marketing while Ms. Lugue focused on digital marketing on mobile application and Mr. Gregorio discussed about the 4 pillars of a successful digital marketing campaig,

HONORARY CHAIRMEN:

 

Dr. Nilo V. Francisco

Dean, College of Management and Technology

Centro Escolar University Malolos

 

Prof. Winefrida T. Torres, MBA

Dean, College of Business Administration

University of the Assumption

 

Prof. Marife P. Sarmiento

Dean, School of Business Management and Accountancy

Colegio de San Juan de Letran, Calamba

                                   

Prof. Maribel C. Ramales

Chair, Business Education Department

Tarlac College of Agricultural

 

Prof. Mian Rayray

Chair, Department of Marketing

De La Salle University Dasmariñas

 

Prof. Aida N. Maula

Program Head, Business and Accountancy

St. Mary’s College Meycauayan

PANELISTS:

 

Mr. Luis H. Desiderio

Program Chair, BSBA, Lyceum of Alabang

 

Prof. Veronica S. Almase

Faculty Member, College of Business

Polytechnic University of the Philippines

Lopez, Quezon

 

Prof. Joy M. Reyes

Associate Dean, College of Accountancy, Business Economics

and International Hospitality Management

Batangas State University, San Juan Campus

 

Ms. Arlynne Roa-Awayan

Faculty Member, Marketing Department

De La Salle University Dasmariñas   

 

Mr. Glenn Vincent C. Rodil

Instructor

Metro Manila College

 

Prof. Luzviminda An Abacan

Associate Dean, College of Accountancy, Business, Economics

and International Hospitality Management

Batangas State University, Rosario Campus

 

Dr. Eleonor H. Calayag

Vice President for Academics

Lyceum of Alabang

 

Prof. Marilou P. Pascual

Dean, College of Management and Business Technology

Nueva Ecija University of Science and Technology

 

Prof. Carlo Ernesto A. Jimeno

Chair, BS Office Administration

National Teachers College

 

Prof. Nicanor C. Satur Jr.

Chair, Marketing Management

Colegio de San Juan de Letran, Calamba

 

Mr. Jerome D. Soriano

Faculty Member, Business Education Program

Tarlac College of Agricultural

 

Mrs. Lorna C. Condes

Head, College of Business and Accountancy

Olivares College

GALLERY